Maidenform Beach is brand new, will appeal to the crossover customer who purchases Maidenform bras. The customer will recognize she can get the same fit and comfort in a Maidenform swimsuit that she gets in her bra. We will have the Custom Lift swimwear top in solid black bandeau bra, solid black tankini, and in “Mini” over-the-shoulder bra. The Custom Lift has an innovative padding system, designed to provide each cup size with its own “lift feature” for a customized fit. As the cup size increases, the lift feature adjusts in shape and size.
Aqua Beachwear is a registered trademark of The Beach House Swimwear, Inc.